Jamaica is a small
island however it is know right across the world for different things. Johannes
Maier a German native visited Jamaica
some years ago and fell in love with the island and decided to launch on online
website and feature different sections of Jamaica that are not known by
tourist.
He started his company
Real Jamaica roughly 1 and half years ago in 2013. The reasons behind this
company was because of his love for the island which was developed from his
first visit when he stayed for 2 weeks and travelled around the island. On his
trip to Jamaica he travelled by bus to the different parishes and visited guest
houses. He realized most of them were empty because they could not afford to
advertise and the tourist board only focused on major hotels and resort areas.
That’s how he came up with the idea to find away to make people know about
these different guest houses.
Johannes always had a passion
for doing something that would help people and would be of a benefit to others.
So after returning to his homeland he decided that he wanted to start Real Jamaica
so that people would know about the different sides of Jamaica. Starting any
business has its challenges for Johannes his problem stemmed from the fact that
he was working alone. Hence he had to dedicate a lot of time and energy in
ensuring that everything went well. Eventually Valentina came across the
website and wrote him telling him she wanted to join and they started to work
together over Skype. They finally met each other in March 2014 after working
together for 1 year.
The role of the website
is to connect local with travels. It tells visitors about where to go and what
to see. It also provides helpful travel advice and gives tips on what to know.
They currently list most guest houses on the island. The motto of Real Jamaica
is travel local spend local because they want the tourist to spend with people
who actually live on the island. Currently it’s a non profit organization.
However they are planning to make an App and an online store to help support
the organization.
For individuals looking
to start their own business whether it is non profit or otherwise, Joannes felt
they should be very serious about it. Do the research to see if it works and if
it makes sense. Get as much critique as possible so you can fix everything
before you start. If you are sure about your idea then just keep working on it
because after all the ups and downs you will peak. Joannes lives by the bible
verse, Treat others as you will have them treat you.
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