Start-up Robot - Winston Wilkins

Starting your own business can be a bit challenging especially when dealing with all the paper work to get it registered. Well thankfully Start-up Robot will help you with this process as well as other things.

Winston Wilkins is the Founder and CEO of the start up Robot company. A young man in his mid 30’s a graduate of the University of Technology, Jamaica and The University College of the Caribbean.  After doing his first job he realize he never like it and decided to do something he was good at. He was then approached by friends from school who wanted to start a company. Even though they had no idea what they wanted the company to be about or what problem the wanted to solve. There key performance indicator was that they wanted the company to be awesome. They spend a couple years trying to develop products and find customers. Winston felt like he was doing all the work and eventually went and started his own company right after being fired from his day job.

His first business was a freelance Graphic designer. From this he learned valuable lessons about filing customers, marketing and finding scalable solutions to problems. He then developed into video production which he survived on for approximately 10 years. After which he went to UCC and did a degree in social entrepreneurship. At the end of the course he no longer had an interest in social entrepreneurship. He then started looking into technology, by looking at servers and automation, which led to start up Robot.

The team of three identified a problem that start up Robot could potentially solve; which was the level of difficulty that companies had to register in Jamaica. They set out on a task of trying to get more companies registered in a day in Jamaica. Thou the company just started in the summer of 2014 they have had their challenges and success. They have also seen the problems they are there in the society and are working daily to come up with solutions.  Their main challenge currently is that they are not getting as much customers as they would like. However they are marketing there company through social media and through attending social events.

For upcoming entrepreneurs Mr Wilkins had much advice for them. However one of his main ones was “don’t quit or quit if it’s boring. Don’t be afraid to fail and if you do, learn how to get up quickly. If you are afraid to fail then go and get a job.” As it relates to starting an online company in this day and age, Mr Wilkins sees it as being much easier and it is more scalable and easier to enter new territories. “People don’t buy what you do, they buy why you do,” is the quote that he lives by.